Have you ever heard of microlearning? Microlearning is a short burst of learning lasting 10 to 15 minutes. Educators have been doing this for quite some time but have been calling it microlearning. Let’s look at why microlearning is important. Microlearning aids retention. When students are learning bits and pieces of content at a time, … Continue reading
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Three Way to Transform Classrooms with Technology
Technology is changing the way students are learning. Gone are the days of textbooks and in-class lectures. Students are expanding their learning and career opportunities by traveling through the human body, visiting Antarctica, and doing hands-on activities. Technology and innovation are becoming more of a priority in school districts. Here are three tools educators are … Continue reading
How to Stay in Season with the K-12 Education Market
Year after year we experience the busy buying season in June and July. This is when budgets have been released and educators are making sure they have the tools needed for the upcoming school year. You may be surprised by the seasonal to-do-list to get ready for the buying season. Here are some lessons shared … Continue reading
How to Develop an Email That Get Results
Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading
Reaching Educators on Social Media
Figuring out how to get your message to educators can be difficult. A great place to start is through social media. Educators are very active on social media and turn to social media when making decisions. Educators are influenced by their peers, making it a big win for you when an educator mentions your product. … Continue reading
How to Get Students Excited about STEM
Science, technology, engineering, and math are important topics for children to learn and essential in today’s culture. Through these fields we can help the environment, transform healthcare, and improve our country’s security. According to the Counsel of Advisors on Science and Technology, there aren’t enough students in STEM undergraduate programs in the U.S. to meet … Continue reading
The School Year is Ending, but Should Your Marketing?
With the school year ending, educators are entering the planning phase for next year. Educators are beginning to assess their needs and researching possible solutions for next year. Be sure to get in front of educators early to start building valuable relationships. Even though schools are closed, your marketing shouldn’t slow down. Here is what … Continue reading
Tips and Tricks: Starting a Coding Program
K-12 coding and computer programing has peaked teachers’ interest over the years in many districts. This is partially due to our nation’s need for computer programing graduates for fill jobs. Even with increased interest in computer science among teachers, only 40% of schools teach computer programing. If you’re talking to a district who wants to … Continue reading
Writing Effective Emails for Educators
Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading
Tips and Tricks: Conference Lead Nurturing
For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading