Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading
With the school year ending, educators are entering the planning phase for next year. Educators are beginning to assess their needs and researching possible solutions for next year. Be sure to get in front of educators early to start building valuable relationships. Even though schools are closed, your marketing shouldn’t slow down. Here is what … Continue reading
How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading
Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading
For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading
Educators receive nearly 20 emails about education products and services daily according data from Agile Education Marketing. To ensure your message is reaching your audience, make sure your email messages meet the CAN-SPAM requirements. Source: Agile Education Marketing
Agile Education Marketing conducted a survey to find out whether or not district administrators and teachers were ready for ESSA. Results showed educators were uncertain about federal funding which delayed education spending. Many educators look to vendors for advice and guidance. Check out the infographic below for a better understanding of how ESSA uncertainty can … Continue reading
Since school districts have tight funding, teachers use their personal funds to purchase items for their classroom. Agile Education found that teachers spend an average of $468 of their personal funds on their classroom. Here is the cost breakdown of personal and school funds used for classroom supplies and materials. Even though teachers aren’t the … Continue reading
