Filed under education marketing

How to Reach Educators on Social Media

How to Reach Educators on Social Media

Educators are a niche audience and knowing how to market to them is key. The best medium to reach them is through social media. Educators are using social media to get ideas for lesson plans, hear product reviews, and see product demos. If you aren’t targeting educators on social media, it’s time to get started. … Continue reading

How Teachers are Using Social Media

How Teachers are Using Social Media

Social media is one of the best ways to reach teachers. Here’s what teachers are talking about and how you can join in on the conversation. Teachers share common goals and challenges and use social media to discuss with each other. They talk about education policy, post curriculum ideas, and show off student projects. If … Continue reading

How to Develop an Email That Get Results

How to Develop an Email That Get Results

Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading

Reaching Educators on Social Media

Reaching Educators on Social Media

Figuring out how to get your message to educators can be difficult. A great place to start is through social media. Educators are very active on social media and turn to social media when making decisions. Educators are influenced by their peers, making it a big win for you when an educator mentions your product. … Continue reading

Buying Decisions: How Customers are Influenced

Buying Decisions: How Customers are Influenced

Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading