Filed under education marketing

How to Develop an Email That Get Results

How to Develop an Email That Get Results

Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading

Reaching Educators on Social Media

Reaching Educators on Social Media

Figuring out how to get your message to educators can be difficult. A great place to start is through social media. Educators are very active on social media and turn to social media when making decisions. Educators are influenced by their peers, making it a big win for you when an educator mentions your product. … Continue reading

Buying Decisions: How Customers are Influenced

Buying Decisions: How Customers are Influenced

Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading

How to Improve Email Response and ROI

How to Improve Email Response and ROI

How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading

Writing Effective Emails for Educators

Writing Effective Emails for Educators

Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading

Keeping Emails CAN-SPAM Compliant

Keeping Emails CAN-SPAM Compliant

Educators receive nearly 20 emails about education products and services daily according data from Agile Education Marketing. To ensure your message is reaching your audience, make sure your email messages meet the CAN-SPAM requirements. Source: Agile Education Marketing

Uncertainty Creates Opportunity

Uncertainty Creates Opportunity

Agile Education Marketing conducted a survey to find out whether or not district administrators and teachers were ready for ESSA. Results showed educators were uncertain about federal funding which delayed education spending. Many educators look to vendors for advice and guidance. Check out the infographic below for a better understanding of how ESSA uncertainty can … Continue reading