Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading
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The School Year is Ending, but Should Your Marketing?
With the school year ending, educators are entering the planning phase for next year. Educators are beginning to assess their needs and researching possible solutions for next year. Be sure to get in front of educators early to start building valuable relationships. Even though schools are closed, your marketing shouldn’t slow down. Here is what … Continue reading
How to Improve Email Response and ROI
How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading
Writing Effective Emails for Educators
Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading
Tips and Tricks: Conference Lead Nurturing
For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading
Keeping Emails CAN-SPAM Compliant
Educators receive nearly 20 emails about education products and services daily according data from Agile Education Marketing. To ensure your message is reaching your audience, make sure your email messages meet the CAN-SPAM requirements. Source: Agile Education Marketing