Filed under buying process

Infographic: Decision Makers in School Districts

Infographic: Decision Makers in School Districts

Understanding who make purchasing decisions in school districts can be difficult. It’s easy to think the principals make purchasing decisions for their school. However, that isn’t the case. Principals have some authority but any decisions made must be made within specific purchasing parameters. Let’s see who the district-level purchasers are so you know who to … Continue reading

Buying Decisions: How Customers are Influenced

Buying Decisions: How Customers are Influenced

Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading