With in person events being cancelled until at least the start of 2021, many organizations have been turning to virtual events in order to still interact with their audience and share meaningful connection. In July we hosted our own virtual event, and here are the top 4 lessons we learned: Continue reading
Our world and our education spaces are shifting to accommodate this new normal and it only makes sense that we adapt and adjust. Education events have had to be taken virtually in order to ensure that we are still able to have conversations surrounding education and make connections. Here at The Douglas Stewart Company, we … Continue reading
All edtech is not created equal. Learn more about the buying cycles for different product types. Continue reading
Educators are a niche audience and knowing how to market to them is key. The best medium to reach them is through social media. Educators are using social media to get ideas for lesson plans, hear product reviews, and see product demos. If you aren’t targeting educators on social media, it’s time to get started. … Continue reading
Social media is one of the best ways to reach teachers. Here’s what teachers are talking about and how you can join in on the conversation. Teachers share common goals and challenges and use social media to discuss with each other. They talk about education policy, post curriculum ideas, and show off student projects. If … Continue reading
Before the buying season for the 2019-2020 school year is upon us, awareness of the allocation of funding within schools may be helpful when making purchasing decisions. TRIO and GEAR UP Funding: $1.060 billion and $360 million respectively, an increase of $50 million and $10 million from 2018. Program Details: TRIO and GEAR UP are … Continue reading
Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading
How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading
Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading
For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading
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