All edtech is not created equal. Learn more about the buying cycles for different product types. Continue reading
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3 Ways to Influence the EdTech Influencers
As the people who spend the most time interacting with students, teachers are often the end-users when it comes to edtech products. Their influence can be underrated by edtech sales and marketing professionals because they are not always the decision makers for their schools or districts. Continue reading
The Best of ISTE 2019
ISTE 2019’s “Best of” list gives insight into upcoming edtech trends. Continue reading
Buying Decisions: How Customers are Influenced
Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading