Educators are a niche audience and knowing how to market to them is key. The best medium to reach them is through social media. Educators are using social media to get ideas for lesson plans, hear product reviews, and see product demos. If you aren’t targeting educators on social media, it’s time to get started. … Continue reading
Social media is one of the best ways to reach teachers. Here’s what teachers are talking about and how you can join in on the conversation. Teachers share common goals and challenges and use social media to discuss with each other. They talk about education policy, post curriculum ideas, and show off student projects. If … Continue reading
How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading
Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading
For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading
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