Social media is one of the best ways to reach teachers. Here’s what teachers are talking about and how you can join in on the conversation.
Teachers share common goals and challenges and use social media to discuss with each other. They talk about education policy, post curriculum ideas, and show off student projects. If you can get a product in a teacher’s hands or an idea in their mind, they are likely to talk about it on social media.
When it comes to purchasing tools and technology for the classroom, teachers have more say than one might think. Teachers are searching products for themselves, recommending products to their peers, and are now becoming part of formal procurement committees. Since teachers are ultimately the ones using the products districts are purchasing, purchasing departments are looking to teachers for feedback and input on what to bring to the classroom.
Through social media, teachers are paying attention to what their peers are saying about a product. A teacher is more likely to buy a product they’ve seen another teacher use than try something out for themselves. Therefore, tradeshows and sample product are a huge hit. If a teacher is demoing your product, encourage them to post about it on social media.
Be sure you are using the right social channels to reach teachers. Facebook is chatty and personal, Pinterest is focused and visual, Twitter is topical and of-the-moment, and Instagram is visual and fun. How are you using social media? Share your thoughts in the comments below.