VARconnection

The School Year is Ending, but Should Your Marketing?

With the school year ending, educators are entering the planning phase for next year. Educators are beginning to assess their needs and researching possible solutions for next year. Be sure to get in front of educators early to start building valuable relationships. Even though schools are closed, your marketing shouldn’t slow down. Here is what … Continue reading →

The State of EdTech – Where are We?

We are in a time where technology has the power to transform the field of education. In the last decade alone, we’ve seen many technological advances in schools from interactive touch boards to 1:1 device deployment. The way today’s students learn is different than how tomorrow’s children will learn. Here is the current state of … Continue reading →

How to Improve Email Response and ROI

How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading →

21st Century ‘C’ Skills Gained Another ‘C’

We’ve all heard the “four C’s of 21st century” skills that students need to learn to excel in the future – critical thinking, creativity, collaboration, and communication. Since schools are evolving criteria to incorporate these skills, there has been an increase in project-based learning, inquiry learning, and an emphasis on higher order thinking over rote … Continue reading →

Tips and Tricks: Starting a Coding Program

K-12 coding and computer programing has peaked teachers’ interest over the years in many districts. This is partially due to our nation’s need for computer programing graduates for fill jobs. Even with increased interest in computer science among teachers, only 40% of schools teach computer programing. If you’re talking to a district who wants to … Continue reading →

Virtual Reality and Where it is Headed

How cool would it be to take a field trip to Australia or see inside the human body? With virtual reality, students can do just that and more! This is why virtual reality is becoming popular in schools. Students now have the ability to experience things they otherwise couldn’t. As a result, market analysts are … Continue reading →

Writing Effective Emails for Educators

Email marketing is a huge aspect of any business’ marketing because businesses can get their message across and easily track the results. The hardest part of email marketing is making sure you get your message across well so you readers engage. According to data from Agile Education Marketing, 40% of educators value email for communicating … Continue reading →

Tips and Tricks: Conference Lead Nurturing

For everyone who has been to a conference, you know it isn’t cheap to attend. Whether or not you are exhibiting, there is still the costs for travel, food, and hotel stays. You also lose productivity due to travel time and being out of the office. Conferences can still provide a good return through the … Continue reading →

Tips and Tricks: Redesigning Classrooms

Collaboration is a buzz word that we will be talking more and more about because of the fundamental shift in the nature of work. Educators should consider these tips when redesigning their classrooms. Involve students in the design process Educators should talk with students about where they like to learn and why. Think about student … Continue reading →

Collaborative Classrooms: What You Need to Know

We’ve all heard that education is shifting to prepare students for the workforce. So, what exactly is shifting in the classroom? Schools are starting to implement collaborative classrooms. This includes new furniture, classroom layouts, and curriculum that involved play and game learning and constructive group activities. Classrooms are no longer set up with desks and … Continue reading →