As the people who spend the most time interacting with students, teachers are often the end-users when it comes to edtech products. Their influence can be underrated by edtech sales and marketing professionals because they are not always the decision makers for their schools or districts. Continue reading
Educators are a niche audience and knowing how to market to them is key. The best medium to reach them is through social media. Educators are using social media to get ideas for lesson plans, hear product reviews, and see product demos. If you aren’t targeting educators on social media, it’s time to get started. … Continue reading
Social media is one of the best ways to reach teachers. Here’s what teachers are talking about and how you can join in on the conversation. Teachers share common goals and challenges and use social media to discuss with each other. They talk about education policy, post curriculum ideas, and show off student projects. If … Continue reading
Before the buying season for the 2019-2020 school year is upon us, awareness of the allocation of funding within schools may be helpful when making purchasing decisions. TRIO and GEAR UP Funding: $1.060 billion and $360 million respectively, an increase of $50 million and $10 million from 2018. Program Details: TRIO and GEAR UP are … Continue reading
Year after year we experience the busy buying season in June and July. This is when budgets have been released and educators are making sure they have the tools needed for the upcoming school year. You may be surprised by the seasonal to-do-list to get ready for the buying season. Here are some lessons shared … Continue reading
Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading
Figuring out how to get your message to educators can be difficult. A great place to start is through social media. Educators are very active on social media and turn to social media when making decisions. Educators are influenced by their peers, making it a big win for you when an educator mentions your product. … Continue reading
Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading
With the school year ending, educators are entering the planning phase for next year. Educators are beginning to assess their needs and researching possible solutions for next year. Be sure to get in front of educators early to start building valuable relationships. Even though schools are closed, your marketing shouldn’t slow down. Here is what … Continue reading
How many education product emails do you think educators receive on a daily basis? It might be less than you think! Agile’s February 2017 survey found educators receive less than 20 education product emails a day. This means email can still be effective for your company. So how can you improve the response rate and … Continue reading
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