Since school districts have tight funding, teachers use their personal funds to purchase items for their classroom. Agile Education found that teachers spend an average of $468 of their personal funds on their classroom. Here is the cost breakdown of personal and school funds used for classroom supplies and materials.
Even though teachers aren’t the one signing the final purchase order, administrators turn to them to narrow options. Here are some tips for marketing to teachers:
Before the Sale
- Teachers are most likely to use the internet when looking for educational products and services. Make sure your website is packed with blog posts, case studies, webinars, and videos that provide information on your products or services.
- Be sure you reach teachers through the correct platforms. Teachers gather product information from websites, word-of-mouth, conferences, emails, and webinars.
- When targeting your message, provide teachers with the information they want. Teachers value messages about saving time and improving student outcome.
During the Sale
- Teachers are more brand loyal when they receive a teacher discount.
- Make sure teachers have a positive experience when shopping on your website. 40% of teachers prefer to shop online. Teachers will veer away from your website if they have to pay for shipping, the checkout process is complicated, they have to create an account, and not qualifying for a teacher discount.
After the Sale
- When a teacher buys a product from you, reach out with a welcome email to introduce him or her to the new product. Keep in touch with the teacher throughout the year by sending best practices and FAQs.
- Provide training videos on your website and promote them on social media so teachers can access them when troubleshooting an issue.
- Provide a webinar so teachers can have additional learning opportunities. This can allow you to explain new product features or updates.
Since teachers are the ones using the products you’re selling, we want to make sure you understand how to reach them. If you have any questions or other tips, please comment below or contact your DSC Account Manager.