In our previous blog post, we explored the connections between STEAM and Project Based Learning (PBL) and how projects could include core tenants from each. Today, we’ll focus on teachers who have already begun integrating these strategies, as well as how edtech fits into the larger scheme of things. Continue reading
As the people who spend the most time interacting with students, teachers are often the end-users when it comes to edtech products. Their influence can be underrated by edtech sales and marketing professionals because they are not always the decision makers for their schools or districts. Continue reading
Educators are a niche audience and knowing how to market to them is key. The best medium to reach them is through social media. Educators are using social media to get ideas for lesson plans, hear product reviews, and see product demos. If you aren’t targeting educators on social media, it’s time to get started. … Continue reading
According to the Driving K-12 Innovation report by the Consortium for School Networking (CoSN), the two major obstacles for K-12 innovation are the gap between technology and pedagogy, and the relationship between technology and the future of work. The Gap Between Technology and Pedagogy K-12 schools tend to purchase new technology without envisioning how … Continue reading
We’ve been hearing about STEM education for quite some time now. Even though we’ve been talking about STEM for a few years, a poll from 2016 found that only 40% of U.S. schools were offering programming or coding classes. In order to successfully implement a program, educators need to know where to focus their time … Continue reading
Year after year we experience the busy buying season in June and July. This is when budgets have been released and educators are making sure they have the tools needed for the upcoming school year. You may be surprised by the seasonal to-do-list to get ready for the buying season. Here are some lessons shared … Continue reading
Developing an engaging email to generate leads can take some time. A report from Litmus found that brands spend an average of two weeks brainstorming, writing, designing, coding, testing, and deploying one single email. Agile found that 43 percent of administrators and 41 percent of teachers value email for communicating with education vendors. This means … Continue reading
Last week we shared key takeaways from Microsoft’s Closing the STEM Gap report. Through this report, we learned why girls aren’t interested in STEM classes and careers. So how can districts increase girls’ interest in STEM? Provide exposure to positive role models. Girls expressed that they are more likely to show interest in STEM if … Continue reading
Science, technology, engineering, and math are important topics for children to learn and essential in today’s culture. Through these fields we can help the environment, transform healthcare, and improve our country’s security. According to the Counsel of Advisors on Science and Technology, there aren’t enough students in STEM undergraduate programs in the U.S. to meet … Continue reading
Apple’s iPad continues to dominate the tablet industry – both with general consumers and enterprise users alike. In fact, with the iPad being deployed or tested by 94% of the Fortune 500s and 75% of the Global 500s, it’s clear that there’s a compelling business use case for iPads. The sales department is a common landing spot … Continue reading
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