As the people who spend the most time interacting with students, teachers are often the end-users when it comes to edtech products. Their influence can be underrated by edtech sales and marketing professionals because they are not always the decision makers for their schools or districts. Continue reading
According to the Driving K-12 Innovation report by the Consortium for School Networking (CoSN), the two major obstacles for K-12 innovation are the gap between technology and pedagogy, and the relationship between technology and the future of work. The Gap Between Technology and Pedagogy K-12 schools tend to purchase new technology without envisioning how … Continue reading
As we mentioned in our previous blog post “What’s Ahead for EdTech in 2019”, schools will be focused on developing students’ computational thinking skills with the help of robotics and coding. What is Computational Thinking? Computational thinking is a problem-solving skill that focuses on critical and logical thinking. It’s about solving problems systematically, then reaching … Continue reading
Before the buying season for the 2019-2020 school year is upon us, awareness of the allocation of funding within schools may be helpful when making purchasing decisions. TRIO and GEAR UP Funding: $1.060 billion and $360 million respectively, an increase of $50 million and $10 million from 2018. Program Details: TRIO and GEAR UP are … Continue reading
Year after year we experience the busy buying season in June and July. This is when budgets have been released and educators are making sure they have the tools needed for the upcoming school year. You may be surprised by the seasonal to-do-list to get ready for the buying season. Here are some lessons shared … Continue reading
Figuring out how to get your message to educators can be difficult. A great place to start is through social media. Educators are very active on social media and turn to social media when making decisions. Educators are influenced by their peers, making it a big win for you when an educator mentions your product. … Continue reading
Understanding who make purchasing decisions in school districts can be difficult. It’s easy to think the principals make purchasing decisions for their school. However, that isn’t the case. Principals have some authority but any decisions made must be made within specific purchasing parameters. Let’s see who the district-level purchasers are so you know who to … Continue reading
Consumers do a lot of research before making a purchase. This research includes reading reviews and comparing product options. Education decision makers are no different. To help increase your sales, here’s what you should know about buying decisions. Peer reviews can make or break. Many decision makers turn to their peers for product advice. They … Continue reading
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