Spending on augmented and virtual reality will double in 2018 according to the International Data Corp. Spending is expected to be $17.8 billion in 2018, up from $9.1 billion in 2017. However, the growth will not stop there. IDC also predicts spending will grow by 98.8% every year through 2021. The distribution sector will lead the way in 2018, accounting for $4.1 billion.
“Virtual reality will continue to drive greater levels of spending in the next 12-18 months, as both consumer and commercial use cases gain traction. There is currently a huge appetite from companies that see tremendous potential in the technology, from product design to retail sales to employee training,” said Tom Mainelli, program vice president for devices and AR/VR at IDC.
Are your customers showing more interest in AR and VR? Contact your DSC account manager to make sure you are equipped with the tools and information you need.