Futuresource Consulting recently published its annual strategic technology in education report, delivering a comprehensive view of the global education landscape.
“Total universe spending in the global education technology hardware market in 2015 increased 7 percent to $15 billion from 2014,” says Colin Messenger, senior analyst at Futuresource Consulting. “Growth has been strong, with an additional $4.5 billion being added since 2012.”
The products covered in the report represent the main EdTech hardware used in classrooms across the world. Choice of product can vary enormously by country. In the U.S., where personal computing is being driven by the move towards digital assessment and personalized learning, Chromebooks continue to dominate. In other countries, where front of class teaching prevails, display devices are having the most traction; such as the fast growth of interactive flat panels in China, interactive whiteboards in Spain, Italy and Russia and even to the rise of visualizer sales in Germany.
The Continued Rise of the Mobile PC
This increase of spending in education technology has been primarily driven by the increase in the mobile PC market, which, at $10.1 billion, now accounts for 67 percent of total spending, up from 63 percent.
Chromebooks were the biggest growth category within the personal computers segment, growing more than 42 percent ‘YoY’ in terms of revenue and generating more than $1.5 billion in 2015. The U.S. has the largest market for Chromebooks.
The Classroom Displays Category
In 2015, more than 2.5 million interactive displays were sold. The volume of interactive flat panels more than doubled. There is a proliferation of new models and new vendors entering the market, which is leading to increased competition, especially for interactive whiteboard vendors who have traditionally dominated the segment. Lastly, the interactive projector market is expected to have continued growth over the next 3 years.