All edtech is not created equal. Learn more about the buying cycles for different product types. Continue reading
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3 Ways to Influence the EdTech Influencers
As the people who spend the most time interacting with students, teachers are often the end-users when it comes to edtech products. Their influence can be underrated by edtech sales and marketing professionals because they are not always the decision makers for their schools or districts. Continue reading
How to Stay in Season with the K-12 Education Market
Year after year we experience the busy buying season in June and July. This is when budgets have been released and educators are making sure they have the tools needed for the upcoming school year. You may be surprised by the seasonal to-do-list to get ready for the buying season. Here are some lessons shared … Continue reading
